Consumer Goods

Consumer Good Cloud is a complete CRM custom built

to create closer connections across the entire consumer goods value chain by transforming how brands collaborate with retail channel partners.
Now, fast moving consumer goods companies can turn every store into the perfect store by putting the right data in the hands of every rep in the field. AI, automation, and guided selling helps field reps speed up operational activities, so they can devote more time to building relationships and driving sales. With flawless retail execution, the in-store brand experience for consumers is elevated as shelves are always stocked, pricing and promotions match expectations, and marketing and merchandising are perfectly aligned.
Consumer Goods Cloud is for companies seeking to streamline sales planning and optimize retail execution with a truly integrated platform. Consumer Goods Cloud improves efficiency for field teams, boosts in-store productivity, increases audit accuracy with AI, and maximizes in-store sales with mobile order capture. That means from account and category managers to sales operations and field teams, everyone is better equipped to focus on growth and customer satisfaction.
Consumer Goods Cloud is built on the core Salesforce Platform. Your sales teams can easily link store visits back to accounts, optimize field execution, and create seamless B2B2C experiences. And, by automating many planning and execution activities, you’ll free your team to focus on building meaningful relationships across channels.
All of the editions come with the data model, mobile app, sales capabilities, store visit planning, store visit execution, and Einstein Vision for Consumer Goods Cloud.
Merchandiser is suitable for organizations that need their team to deliver in stores, digitizing operations to deliver optimized execution. Field Sales has all of the capabilities of Merchandiser, plus it allows you to schedule visits powered by Salesforce Maps and capture orders on your mobile device
Strategic Sales has all the capabilities of Field Sales plus additional resources for onsite teams. It also includes advanced features of Salesforce Maps that let you plan and optimize selling motions.
With Salesforce’s customizable reports and dashboards, you can monitor your service metrics and track key performance indicators that are important to your business, whether it’s the customer satisfaction score or average handle time. Dashboards provide high-level visibility at a glance, and customizable reports let you drill down for detailed information on the performance of your customer engagement center, call center, or help desk. Creating your own reports and dashboards is a snap; there’s no need to wait for overloaded IT resources.